Standard X Hot is available in 6 different lofts. X2 Hot Fairwaysįor Callaway the answer to the question, “ How do we sustain our momentum in the fairway wood category”, is “ Hey, let’s release a whole bunch more fairway woods”.Īcross the regular and pro lines of X2Hot, Callaway is releasing an astounding 13 different models. Like I said, 2013 was a solid year all around for Callaway, and it all started with the fairway wood, which is exactly why I’m starting with it again for 2014. The company took that early momentum, built on it with the Franken Wood/3 Deep, and rode it all the way to a massive increase in fairway wood sales. We’ll give Johnny Miller an assist for his never-ending focus on the club (even if he never quite got the name right), but regardless of who gets the credit, it was a big win for Callaway. While Phil Mickelson’s Open Championship victory will no doubt be viewed as the defining moment of Callaway’s Tour season, I’d argue that it was actually Phil’s win at the Waste Management Open that put the X Hot fairway on the map and kicked off their big year. I don’t care where you started or what you’re selling an 83% growth in anything other than a brain tumor is generally cause for excitement.

The damn thing is responsible for an 83% increase in fairway wood sales. While certainly not the only reason for Callaway’s recent success, their X Hot fairway wood provided the catalyst for their resurgent 2013. If you ignore that whole $13 million in the red thing (they’re working on it…and their work is working), things are looking pretty damn sweet at Callaway right now. You want the quick summary? Everything that actually matters is up.īetter still, operating expenses are down…which is pretty much as good as metalwoods being up. Right…The Callaway turnaround has been super dramatic. Brewer riding into Callaway HQ on a white stallion…one that for the purposes of the point I’m trying to make, is a really strong swimmer…you know…for a horse, because the horse had to swim to the sinking ship. Mere moments before the mast slipped beneath the waves for eternity, Chip Brewer arrived from Adams to save the day.Īt the risk of mixing my metaphors, while it probably wasn’t the case in reality, the movie version of the Callaway story will almost certainly show Mr.

Let’s go with Flight the Valkyries or something like that. The products were garbage (they weren’t), the marketing was worse (it really was) golfers were turning their noses up at the brand at an alarming rate (true story).Ĭallaway was teetering on the precipice of irrelevance, and nearly all hope for salvation was lost. Nearly every Callaway story of 2013 that can be told has already been told.

Callaway x hot driver release date